Structured communication across outlets
Retail businesses usually communicate with customers over calls for simple queries and solving grievances. Usually, these calls are not tracked. Therefore, chances of issues going unnoticed or being lost due to oversight is very high.
1)Single number for customer communication
whether you have a single retail outlet or multiple ones, you can use cloud telephony to ensure that your customers can reach out to you on a single number. Through a simple extension based calling system or a caller’s IVR input, every single outlet’s customer communication can be tracked and studied.
2)Measuring marketing ROI
Using a virtual number (Exophone) on your ad collaterals (online, print, digital, hoardings, pamphlets), you can measure the effectiveness of your ad campaigns by mapping it to the number of calls received.
Using automated calls & sms, you can promote the latest offers, special discounts, new arrivals in your outlets, etc. in an effective and non-intrusive manner
4)Improved customer experience
When you track and record calls, you can use real conversations to understand how your staff interact with your customers. These recordings can also be used in trainings to improve the quality of the customer experience.
5)Real-time customer feedback
After a visit to your outlet, you can get real-time honest feedback from your customers over calls & SMS.